Wais Moms Ruby Pagobo and Bernadette Aguilar get a fresh start on dreams for their families.

Manila, Philippines – Continuing decades of support for millions of Filipino moms across the country, Surf Philippines, has launched the first ever online entrepreneurship program—Wais University. The program has since gained more than 13,000 enrollees for the program and counting.

Surf envisions the program to be a catalyst for change that will help Wais moms all over the country to be successful in their entrepreneurship journey by promoting confidence to pursue their own business, help better understand the ins and outs of the trade, and give a better chance with any endeavor they want to launch.

Two recent Wais University alumni, Ruby Pagobo and Bernadette Aguilar, share their stories as to how joining Surf’s online business course has provided them enough knowledge and confidence to finally start their own businesses, enabling them to dream bigger for themselves and their families.

Challenges Faced

Ruby, a full-time mom, dreams of one thing: Financial independence.“Gusto ko magakaroon ng financial freedom, yung walang utang kasi siyempre gusto ko ma-secure yung future ng pamilya ko. Yung asawa ko naman OFW, so minsan mahirap talaga.”

Bernadette, who’s also a full-time housewife and mom, is working towards financial stability and is willing to learn more practical skills that can help start her own business. However, it hasn’t been a steady journey as she admits that there are times that her family often has to scrimp so that they can afford daily needs. “Napagkakasya ko ang budget para sa pangangailangan namin sa pamamagitan ng pagtitipid at pag-una ng mahahalagang bagay.”

The pandemic and current inflation also took toll on both families. Bernadette recounts that loss of stable income and rising prices of goods have become one of the greatest challenges they have faced as a family especially when it comes to everyday needs.

New Normal, New Knowledge

Being Wais moms themselves and in hopes to gain more knowledge and opportunities to earn, both Ruby and Bernadette have signed up for the Wais University, a program launched by Surf with the help of the Filipina Homebased Moms (FHMoms) community group on Facebook.

“Yung tingnan ko po yung mga topic na idi-discuss sa webinar, pasok po siya sa negosyo namin na gustong gawin,” Ruby recounts.“May nasimulan na kaming negosyo na online sushi store kaso nagsara noong bagyong Odette. Pero ngayon, sisimulan ulit namin pag uwi ng asawa ko.”

Bernadette quickly became interested since the free virtual format befits her as a stay-at-home mom. “Naging interesado akong matuto ng mga skills na iniisip kong makakatulong sa akin. Lalo na pag may libreng oras ako, may mapaglaanan ako na importante at saka libre naman, nasa bahay lang din ako at may gamit na cellphone.”

Wais Learnings

Both Ruby and Bernadette admit that they enjoyed taking part in the online entrepreneurship program.

For Ruby, the assessment part of the program allows her to test her learnings. She’s now more confident and enthusiastic to work especially because she now knows what permits she needs in establishing both an online and physical store.

“Lahat tayo may pangarap sa buhay, kaya go lang ng go!” encourages Ruby. “Ang mga problema nandiyan talaga yan kaya maghanap tayo ng paraan para magka-business. Sipag at Tiyaga lang talaga.”

Meanwhile, Bernadette is excited for other moms who get to enroll in the future as the course is free and provides resources to help moms be more confident in starting their own business. Bernadette flourishes with her own soap-making business, applying her Wais University learnings.

She encourages other moms to take advantage of this free program, invest in their own learnings and start their own Wais Journey. “Yung may kids na pwede mag invest ng time sa pagsali sa mga grupo na sumusuporta sa mga ina at matuto sa ikauunlad ng sarili para makahanp ng opportunity na kumita nang hindi kailangang gumastos ng malaki. It takes time talaga pero worth it yung learning.”

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Want to gain the confidence in starting and growing your own business like Ruby and Bernadette? Enroll for free Negosyo Courses at www.waisuniversity.com to start your Wais journey to financial independence!

Jollibee Group Foundation reinforces support to smallholder farmers throughagri-technology

Since 2019, the PUM Netherlands Senior Experts have guided farmers in soil testing and given them advice on soil health. They have also been assisting in varietal trials to test for better crop varieties, and introduce mechanization to improve productivity.

Together with local and international experts, Jollibee Group Foundation has been introducing technologically advanced farming techniques and systems to smallholder farmers to empower them to improve their productivity and gain more income.

Jollibee Group Foundation (JGF) continues to support smallholder farmers by providing them access to technologically advanced farming techniques for more sustainable agriculture.

“Improving smallholder farmers’ knowledge and capacity for greater productivity and profit will redound to the continued growth of our agricultural sector,” said Gisela Tiongson, JGF Executive Director.

Launched in 2008, JGF’s Farmers Entrepreneurship Program (FEP) empowers and helps smallholder farmers sharpen their technical and business acumen, as well as partnership-building skills. Today, these farmers supply the vegetable requirements used in some Jollibee, Chowking, Greenwich, and Mang Inasal favorites.

“By becoming more adept and qualified to participate directly in the value chains of food companies, small producers get assured of a regular market, resulting in their increased and steady income,” Tiongson added. To reinforce support to smallholder farmers, JGF has adopted public-private partnerships to help farmers gain access to agricultural technologies that increase their yield, reduce farming costs, and make them more competitive in the market.

Weather data, farmer efficiency

Since 2020, the Foundation has partnered with IBM’s The Weather Company for a more accurate community-level, 7-day weather forecast. JGF also worked with the Central Luzon State University to interpret the weather data and translate it into the prescribed farm practice for the day. The information is then shared in a private messaging group for faster dissemination among the farmers. The SMS feature of this system is now being developed for easier access.

The Onion and Vegetable Producers Cooperative (OVEPCO) farmers from Barangay Tabulac in San Jose City, Nueva Ecija were among the first to benefit from this system. Through the barangay-level forecasts provided, the farmers can adapt and better decide when to plant, fertilize, and harvest their crops.

“It has been helpful. Now we can prepare for what will happen tomorrow. It has become a guide for our daily farming,” shared Eddie Soriano, OVEPCO Chairman.

This project currently supports 116 farmers in 12 barangays in San Jose City, Nueva Ecija and Alcala, Pangasinan.

Healthy soil, healthy production

In partnership with the Department of Agriculture’s Bureau of Soils and Water Management, JGF ventured into studying soil samples and providing practical recommendations to make the soil healthier and more viable for greater yield.

To help farmers improve their crops, JGF worked with the PUM Netherlands Senior Experts, various seed companies, and Jollibee Group’s own Research and Development team to find appropriate onion and bell pepper varieties that will meet the company’s requirement, and which can be more easily produced by the farmers.

Together with the Southeast Asian Regional Center for Graduate Study and Research in Agriculture, JGF is also looking into further increasing the productivity of onion farms. Called “Project SAYA” or Strengthening Agricultural Yield of Allium Cepa L. (Onion) in the Philippines, the project aims to help increase onion production by addressing inefficiencies, gaps, and factors affecting the level of production; as well as to identify potential and suitable areas for expansion.

“These agri-technology efforts are creating a ripple effect of empowerment and opportunities among our partner farming communities and institutions. They have reported greater knowledge on farming techniques, increased yield and income, and the confidence to transact with market players,” said Tiongson. “JGF will sustain these efforts so that farmer entrepreneurs can continue to gain greater pride in their profession and to reap the benefits of sustainable agriculture.”